Consumers Trust Other Consumers

Use social media to get them talking about a brand!

 With today’s technology, it is almost expected that every brand is accessible on social media. With sites like Facebook and Twitter, companies can engage with their consumers on a more personal level. There are three main flows of communication via social media, which Marie Taillard explains below.

Brand to consumer, consumer to brand, and consumer to consumer; the last of which is arguably the most important. While brands have the power to offer support and special offers through social media, they also have the ability to monitor what consumers are saying about them. The more positive, personal messages that are shared by consumers, the more individuals will trust the brand.

In order to achieve this type of free advertising via consumers, a brand should follow four main rules in their social media content: be authentic, remain relevant, be persistent, and be consistent. This means that a brand needs to have a distinct voice across their social media platforms, but they also have to be actively listening to what their consumers are saying (and even intuitive enough to decode what consumers aren’t explicitly stating).

Consumers today expect companies to be available via social media, but many do not realize the power they hold in determining the success of a brand. Companies can harness the power of consumer to consumer communication by carefully tailoring their social media communications for their target audience.