#GetTheConversationStarted
In the past, there have been a few main sources for giving
people information: direct mail, television, print media. Today, people crave
interaction.
Many times, individuals are on multiple devices at once. For
example, they might be watching a TV show but also checking their Twitter or
Facebook on their smartphone. To keep these multitasking consumers engaged,
companies should look into including hashtags in their television commercials.
These campaigns could be as simple as prompting consumers to
tweet about the product, or they could be made into a contest. Either way,
including a hashtag promotes customer engagement and shows that the brand is
willing to open communication between themselves and their audience.
When opening the lines of social interaction, though,
companies need to make sure they are ready to handle the responses. Social
media is geared towards interactions, so if people are reaching out to a brand
and not getting any response, they will either get bored or annoyed with the
company. Communication must come from both parties, and social media has made it
easier than ever before for a brand to have a clear voice and connection with
their consumers.
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