If you aren't on social, you're missing connections

Likes. Shares. Followers. 

With social media constantly growing, these terms are becoming more and more prevalent to businesses.

Since online communication has been booming just in our recent past, it can be difficult to get company buy-in for creating a social media presence. That being said, the best way to make meaningful connections with consumers today is through sites like Facebook and Twitter.

http://ipage.com/blog/facebook-marketing-101-infographic

Taking some time to connect with audiences through social media shows that the company is invested in the people they are serving. There are many reasons why social media is a mustfor businesses, a few of which are: increasing exposure, enhancing trustworthiness, and cutting marketing costs. Reaching out to consumers through social media is an inexpensive way to show that a company is willing to open a dialogue, which builds trust in the brand.

So, with all of these positives, the question then becomes, why wouldn’t a company utilize social media?