Make your stories shareable!
When journalism first emerged, reporters were seen as
gatekeepers—they determined what content reached the public, and what stories
were better left untold.
Today, though, anyone with a device that can connect to the
Internet has access to basically any information they want. Because of this
shift, reporters and news organizations need to tailor their content for a new
audience. They need to make their stories stand out when they are shared on social
media sites.
While about 30% of Facebook users use the site to gather
news, 78% of ‘news users’ mostly see news stories when they are on the site for
other reasons.
http://www.journalism.org/2014/03/26/8-key-takeaways-about-social-media-and-news/
This means that people are seeing content that has been
shared by their friends. In order for news stories to be seen, they now must be
shareable. Buzzfeed, a favorite among Internet users, gives some tips formaking stories more likely to be shared, such as having lists, appealing to
emotions, and covering controversial topics.
While these strategies might get content shared, it also
sparks the question of where is the line between journalism and advertising
news stories?
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